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Tips for Building Your LinkedIn Profile

Retirement is supposed to be one of the most enjoyable periods of your life. For many, it’s great at the beginning, but then, especially for younger Super Seniors, it starts to get boring.

If you miss the challenges that come with a job or the camaraderie of socializing with your co-workers, don’t worry– you’re not crazy. It’s perfectly normal to want to feel that sense of purpose again by jumping back into the workforce or joining a volunteer group.

The first step is, of course, getting your resume in order. And once you do, you’ll want to establish a great LinkedIn profile.

In case you don’t know, LinkedIn is a social media networking platform for professionals. Your profile includes a longer and more detailed version of your resume. You can also choose to upload a picture, but remember that prospective employers are seeing this, so a professional-looking headshot is your best bet.  You can also create and share posts, but unlike other social media like Facebook and your personal blog, you want to make them industry-related and avoid including candid, personal photos. You can even find a new job and volunteer opportunities in the job posts section.

Here are some key tips to get the most out of LinkedIn:

1) Be descriptive

Unlike a traditional resume that’s only one to three printed pages, your LinkedIn profile is expected to be a little longer and interactive. For instance, on a paper resume, you list your previous work projects. On LinkedIn, you can actually link to a previous work project and/or include images and video that showcases your best work.

Another unique aspect of LinkedIn is the Skills section, where you make a list of your abilities. Make sure you’re thorough because your connections can “vouch” for your abilities by clicking and voting on them. Perspective employers can then see who’s vouched for you.

2) Ask for recommendations

On a paper resume, you list your references. On LinkedIn, your references can write glowing recommendations about you that are visible on your profile. It’s completely acceptable and expected for you to go to your former coworkers and request a recommendation.

3) Engage in groups

LinkedIn Groups are the heart and soul of this social media platform. These are the communities where you can network with like-minded professionals who can connect you with recruiters or opportunities.

The key with Groups is to be authentic. If you’re always promoting yourself or asking for help, you’ll get ignored and likely asked to leave. Strike a balance between talking and listening, without being overly self-promotional, and you’ll expand your network. This is an important element to increase your chances of landing a great opportunity from your LinkedIn efforts.

Are you on LinkedIn? What are your experiences with it? Comment with your thoughts below. 

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